[butwhywhyoh]

You used the word literally four times in your post, and even twice in one sentence.

What's the fascination with this word? It seems to be used to add completely unneeded emphasis, rather than anything resembling its original definition.

[serf]

it's a regionally-biased twitch filler word, like like, that happens to have a functional value of adding emphasis.

just filter it out. we all have certain ways that we bias our communications. I certainly do.

[quickthrower2]

Probably trying to convey emotion/emphasis through plain text.