This is a really good analogy (gas station customers) that I haven’t heard before. I’ve often tried to describe this ‘low intent’ group but never had a good way to make it relatable.
it gets the point across, but it raises other interesting questions.
sure, most customers at an interstate gas station will only visit once or twice, but that doesn't necessarily mean they are less important to the business than the truck drivers that fill up every day. maybe the bulk of revenue actually comes from one-time customers. this could be a case where attracting new customers is more important than retaining the current ones.
leetcrew|3 years ago
sure, most customers at an interstate gas station will only visit once or twice, but that doesn't necessarily mean they are less important to the business than the truck drivers that fill up every day. maybe the bulk of revenue actually comes from one-time customers. this could be a case where attracting new customers is more important than retaining the current ones.