[shaneliammurphy]

Totally - a product has to be great. With that said, getting feedback from your customers is also vital to making real improvements in the product and many restaurants are blind to what their customers think. Not everyone is comfortable telling someone that their food isn't great, or that there was a service issue, and we've been able to provide a more comfortable way to give that feedback, which leads to real improvements.

I also believe that there is a difference between marketing something to new customers that they might not want and what we do here. The only people who will raise their hand to join a text club are the actual fans who like the place and the product. Then this serves as a rewards mechanism to provide additional deals and incentives to continue to purchase more. This is retention marketing--not new customer acquisition.