[shaneliammurphy]

Offer staleness is a very real thing! We generally encourage a restaurant to start with 6-12 offers, and then every 60-90 days, we review how each offer is performing and optimize their rotations. That way things that aren't resonating get removed, and we can track the trends. We also encourage variety in the type of offers as well (i.e. you don't want to send a % off offer back to back). Generally, you want to refresh your offers on a regular cadence.

Initially, this has been built for the SMB restaurant or the franchisee to do local marketing rather than large brand based marketing.