[agmz]

It's a cool concept and much needed. I'd recommend reaching out to companies directly. Large companies will often have people in sustainability type roles who are actively looking for initiatives to support their CSR objectives. Most small companies won't have these roles, but you may have luck with ones which have a 'green' mission.

Not sure if you already do this - but I reckon a key selling point would be a monthly report which summarises the amount of miles, CO2 and other pollutants the business has eliminated as a result of their car pooling efforts. This makes the benefits tangible and easily communicated to stakeholders.

You could also offer a 1-2 month trial to businesses to get them to lower sign up friction. If you combined this with a good onboarding process and the reports mentioned above I think the churn rate would be relatively low.

I'd also modify the website to make it focused solely on explaining the concept and benefits to companies, or have a separate page for both companies and commuters that does this, as it's kind of confusing who you're targeting currently. It's companies that will ultimately make the decision to buy or not, so reckon you should focus on them.

[WestCoastJustin]

Thank you. These are really good suggestions. Really like the calculator idea. I agree with you on the website target audience. I was thinking employee's would want to solve the problem and suggest it to their work. That's why things look the way they do now. But, I suspect you're right. Target the company directly vs the employees.