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Apple overtakes Android to pass 50% share of smartphones used in US

72 points| retskrad | 3 years ago |ft.com | reply

235 comments

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[+] londons_explore|3 years ago|reply
I attribute most of this to iMessage and the associated lock-in effect.

You don't see the same trend in the rest of the world where 3rd party messengers (Whatsapp, Viber, Line, snapchat, etc) are mostly used for comms.

The inability of iPhones to easily host 'cracked' apps also acts as an anchor to adoption - theres a lot of people hooked on their cracked ad-free spotify or youtube apps, or games with 'everything free'.

[+] londons_explore|3 years ago|reply
The EU mandate that all large messaging platforms be interoperable by mid 2023 ought to widen this gap too.

I wouldn't want to be part of the team having a deadline of March to develop and implement a way for every big messaging app to interoperate, with different user models, privacy concerns (e2e?), data storage models, data durability models, etc.

Yet if it launches late, you have that 10% of revenue fine hanging over you, which is huuuuuuge. And the EU probably won't listen to you when you say "we implemented this API but their API was incompatible with ours".

[+] unknownaccount|3 years ago|reply
Yeah totally must be iMessage and not the fact that iPhones just feel significantly smoother and less laggy, have a way better looking interface, and way better security overall(Android doesn’t even have full disk encryption lol..)
[+] bachmeier|3 years ago|reply
> I attribute most of this to iMessage and the associated lock-in effect.

It would be nice to see some evidence of this. It seems less complicated to me.

Particularly among young people, Android phones have a reputation for being trash, and they are the equivalent of my generation's store brand shoes.

[+] toddrossdiy|3 years ago|reply
I was a big fan and supporter of Android all the way from version 2.2 up to version 8. The final straw was when my brand new 800 dollar motorola phone, which was owned by google at the time stopped getting updates barely a year after I bought it. I also noticed that everything I liked about Android was slowly being stripped away, and Apple was slowly adding all the things I felt were missing. Still not the biggest fan of the fact that I have no headphone jack, but I'm still getting updates on my now 4 year old iphone, it didn't cost me any more than my last android did, and overall it just works so much better for me. Not everything is due to status symbols and affordability
[+] jrm4|3 years ago|reply
Are there any "real" (come on, techy people, you know what I mean) reasons for going Apple besides I suppose the genuine convenience of fully interoperable phone/messaging across devices (which I fully concede is probably a big one for a good number of people?)

The price differences between Android and Apple still strike me as absurd. On the other side, I went from "picking an Android very carefully for rooting" gradually to "what's on sale at Best Buy for about 150" with no major shift in experience or quality.

[+] parsimo2010|3 years ago|reply
For general consumers, the Apple ecosystem beyond just messaging is a legitimate reason. It’s not just messaging, it’s handoff of your browser from your phone to your tablet to your laptop so you can easily keep reading a website even if you swap devices. It’s Apple Pay. It’s Apple Music. Sure, there are Android apps for all of those things, but you have to spend time picking each app and setting it up. Starting a new Apple product is an entirely different experience.

It’s decent hardware and a consistent experience- sure, there have been misses, and sometimes there are non-Apple products that are better. But there is no other single company that offers a competitive watch, tablet, laptop, and phone. Not everyone needs this, which is why basically 50% of people aren’t in the Apple ecosystem. But it’s a legitimate draw for many people. And make sure that you don’t fall in the trap of thinking “just because Apple products aren’t right for me, then everyone that uses them must be an idiot.” You pay for the convenience, but for many people that is worth it, and the fact that not every Apple product is #1 is okay. Basically every Apple product line has something in the top 3.

Apple is like the Disney of the tech world- there are other companies that make good movies, and there are other companies with cruise lines and theme parks, but nobody else that does all that. They stand alone in terms of their breadth and consistency.

[+] ethanbond|3 years ago|reply
> I went from "picking an Android very carefully for rooting" gradually to "what's on sale at Best Buy for about 150" with no major shift in experience or quality.

Well a lot of people can very clearly tell the difference between a middle of the pack iPhone and a $150 Android device. That you experienced no such variation among the Android lineup is why people prefer Apple. It "feels like" a premium product, is priced like a premium product, and is perceived as a premium product because... you guessed it: it's a premium product!

[+] helloooooooo|3 years ago|reply
I switched from Android to iPhone. I was tired of my Android phones (Samsung Galaxy’s) only receiving updates for ~2 years. On top of that, I found that there was a lot of “jank” when using some apps. They would crash, fail to load, slow down etc… I attribute that mostly due to the Java based code. I also hated having both Google and Samsung trying to bait me into their “ecosystems”. They also have both the device OEM and Google prying their big data vacuums into the devices.

My iPhone on the other hand, I am still on my first one, and it is 4 years old and still gets updates. And judging by history, it should still get updates for at least another 2-3 years. Apps don’t crash. The battery is just starting to go on it, but a replacement isn’t very expensive. And the entire Apple “ecosystem” is optional here. Apple is just starting to spin up an ad ecosystem, but the privacy features of the device are quite unparalleled (although I wish I were able to install an on device ad blocker that actually works)

[+] wartijn_|3 years ago|reply
1) Not being locked in into the Google ecosystem and being tracked by that company. You need to be logged in into your Google account for the play store, which means you're looped in to Gmail and Google calendar.

In iOS I can choose to use different providers for email, calendar, and password management or remove the apps (for the first two).

2) Long support which makes the price really reasonable. I've been using an iPhone 8 for a couple of years now, and still have the latest iOS version and the phone works good enough. If I would have bought an Android phone when I bought my iPhone I would have needed to replace it already, because of lack of updates.

[+] SNlMyhFioa|3 years ago|reply
I do not want to spend my free, leisure time tweaking personal devices beyond a few configuration options. I'm happy to pay for convenience.

I write code and setup cloud infrastructure for a living.

[+] makeitdouble|3 years ago|reply
Not having to care about anything is a real advantage.

If you have absolutely no interest in phones, the base iPhone will be a better device than any android of the same price in terms of stability (years of use) and support (you'll hit not mobile website that doesn't handle it, any major app provider will support it)

android has advantages only if you actually have specific aspects you want to optimize (price, performance, photo, obscure tools, versatility etc..)

[+] thiht|3 years ago|reply
Maybe specific to me, but hear me out. 5 years ago, I was all Windows + Android. For both, you get hardware choice. This made me buy mid-range because it felt like a good deal to me. But every laptop I had was cheaply built and became slower and slower. I've never had an Android phone for more than 2 years because they all died for reasons: I had 2 Nexus 5 x that died in a bootloop (a well known issue with this model that Google has always refused to acknowledge), and a Pixel (3a I think?) that stopped charging for no reason.

Now with Apple you don't have a choice in hardware, you can't buy low-cost or mid range. You have to make the choice the make for you. Thiw works for me because I've never had better hardware in my life. I've had a MBP and an iPhone for 2 years and they're still as strong and efficient as the first day. The only non Apple device I still have are my Jabra earbuds, but the left one is randomly dying now. Can't to buy Airpods Pro instead :)

[+] askonomm|3 years ago|reply
Price difference? iPhone SE is $429, iPhone 11 is $499, iPhone 12 $599, iPhone 13 $699. I feel like people who still are stuck at Apple pricing, have really no idea about Apple pricing. Sure, if you want the maxed out best iPhone, it'll be around 1 thousand USD, but so will be maxed out best Android.
[+] poink|3 years ago|reply
In isolation, I don't think there's much reason to buy an iPhone right now. I have an iPhone 12 Pro and a Pixel 6a and they're interchangeable as far as I'm concerned.

I also have a Mac, AirPods, and an Apple Watch, though. That makes it kind of a no-brainer which phone I carry around with me.

[+] overgrownzygote|3 years ago|reply
Having the Apple Store support option is another one. Yes, repairs can be a bit expensive, but most of them can be done same-day instead of having to ship my phone off for a week+ to get repairs.

This depends on where you’re located though — in some places it’s much easier to get quick OEM repairs for (some) Android devices than for Apple ones.

The A-series chips are also genuinely very good, but one could argue that a lot of that power is wasted on iOS.

Anecdotally, I’ve also found battery life on iPhones to be more reliable out of the box than on most Android devices, especially in standby.

[+] jwalton|3 years ago|reply
I made the jump from Android to Apple a year ago. For me, the benefits were that Apple has a much nicer camera than any of the Android options (especially all the Pixel phones, which have essentially had exactly the same camera for the past six years or so), and that I knew I’d get software updates for at least five years.

Before this I had the Nexus 6P, which despite being a Google branded phone, only got updates for three years. If you amortize the cost of the phone over five years instead of three, it suddenly makes the Apple phones seem like a deal.

[+] robin_reala|3 years ago|reply
iPhone Mini: you basically can’t get an Android phone with reasonable specs and a reasonable size.
[+] AbrahamParangi|3 years ago|reply
In my opinion the UX on Android is inferior. It’s not about as good, it’s worse. There are just a million kinda shitty decisions embedded in the interface that aren’t quite right.

For me Android is like an off-brand cola. It gets the job done. It’s sugar water, just like coke. But there are a million little decisions that make Coke a better product.

[+] everdrive|3 years ago|reply
Android locks you in as well. We had a hell of a time when switching from Android. My wife's new iPhone wasn't receiving any messages, and we had never heard of "RCS (Rich Communications Services)" prior to this problem. It's incredibly stupid.
[+] coldpie|3 years ago|reply
There are zero Android phones that are usable one-handed. Apple makes two such models. I strongly prefer Android as an operating system, but if I can't physically use the phone, it's useless to me. So I'm on iPhone.
[+] laumars|3 years ago|reply
No. But there’s also no “real” reasons to buy Android instead either. It’s literally just a matter of personal preference
[+] bananamerica|3 years ago|reply
iPhones are durable and are supported for longer times. Some people prefer spending more upfront for a product that will last longer. iOS is not a bad OS, and some might say that is more idiot proof than Android.
[+] iconosynclast|3 years ago|reply
I think a lot of it is the UX and design feeling so advesarial and frankly cheap. I'm a long time android user but lately I've been wondering if it's still a reasonable choice. I'm writing this from my brand new pixel and I'm frankly shocked how bad the UX is. one of the most blatant dark patters is the impossible to remove (without installing a third party launcher) google assistant/search bar that takes up the most important screen realestate right on the bottom. another horrid design choice is the (also impossible to remove without third party tools) "at a glance" widget which stays in place and shows the date even when you turn the feature off. it also sits just slightly off to the left from where the clock widget ALSO shows the date making it look like hot garbage
[+] oats|3 years ago|reply
It's a band-aid solution really, but I can recommend you check out the launcher Lawnchair. It looks and behaves much like the stock launcher, but is far more customizable, letting you change the things you mentioned. Thankful that Android will still let you change out the launcher, at least.
[+] kennysmoothx|3 years ago|reply
For me what keeps me on iOS vs Android is app quality. No matter how many times I try to switch to Android completely, the lack of quality apps on the Play store always bums me out.

The best apps on the App Store are unique to iOS, and Android apps always feel like an after thought, and many of the best iOS apps do not have Android counterparts.

Apollo for reddit, CoPilot for money management, Flighty for flight tracking, Foreflight for aviation, Halide for camera, Things/Muse for notes and todos, Overcast/Castro for podcasts, Tweetbot/Twitterific twitter, even Spark for email use to be iOS only for years.

I challenge you to compare the quality of iOS only vs Android only apps.

The iOS dev community seems vibrant, and I wish I could say the same for Android.

[+] BallyBrain|3 years ago|reply
Must say I'm a little surprised with many of the comments from a tech focused site/forum like this one. I find that Android is a far more open system with a great community that rewards the inner hacker (no matter how much of a novice they may be).

I have a Samsung Galaxy S4, it is still a very usuable phone and is running a modern android version and gets regular updates. Sure it is a bit slow and I had to flash a custom rom (/e/os) but that is not hard to do.

This phone is now almost 10 years old, but still gets updates and can run most apps. I don't think this can be done with an iphone.

[+] rootusrootus|3 years ago|reply
For average people, iPhones are aspirational, android is what you get if you can’t afford an iPhone. So as soon as you can afford it, you buy one.

Tech people excluded because they have other niche reasons for their smartphone choice.

[+] pb7|3 years ago|reply
https://archive.ph/r6PbO

By some accounts, Apple already had >50% marketshare in the US but FT's source is probably more reliable.

[+] stefan_|3 years ago|reply
Yeah, I seemed to remember the US was always tilted towards Apple. So this would be "overtaking" while you are ahead..
[+] rr888|3 years ago|reply
I prefer android but its getting harder. My employer will only let us have corporate apps on android phones that are quickly patched - right now only Google Pixel phones makes the approved list. Everyone else has iphones.
[+] leokennis|3 years ago|reply
I feel like many people love iOS, but many also hate it (not open enough, lock in etc.) but they hate the cheapishness and crappiness of Android even more.

Is there any development ongoing for a mobile OS that is not full of crap like Android, but not as restrictive as iOS?

Not sure if Windows Phone or PalmOS were like that, but those are both gone…

[+] pwpw|3 years ago|reply
I switched to a Google Pixel 5 a year ago, and it's been my favorite phone I've ever owned since the original iPhone. Notification handling, input detection, call screen, the universal back gesture, USB C, and other small elements have made this phone vastly preferable to any iPhone I have ever owned. Android on Pixel is seriously incredible software that makes my phone just work, which is what I want after tinkering on computers all day.

And yet I'm going back to iOS when the next iPhone launches due to iMessage. I hate it, and I don't want to. But the simple fact of the matter is, I have become somewhat of a social pariah in my circles with people constantly making remarks about how I break their group chats. People refuse to download a platform agnostic messaging app. Women have made judgements toward me, which does not help as a single man.

I genuinely don't think anyone means to behave in such an elitist/condescending way because many of these people are those I know well and who I would consider great people. It's this bizarre tribalistic and subconscious pattern of behavior that the overwhelming majority of people around me in the social circles I engage with all exhibit.

It all seems so dumb when everyone could download an app like Signal and be done with this, and it feels extra annoying that I'm supporting Apple by buying their phone that is expensive, and in my opinion, has worse software despite the fact that they have created this issue entirely. Yet it's not a hill I want to die on. Hopefully Android tablets improve, and I can get one of those to replace the lost functionality by moving back to iOS.

A large thing I'll miss about Android is that I never spent a single dollar on an App despite having all my needs taken care of, largely thanks to F-droid. Not looking forward to reverting to figuring out which iOS apps won't pull the rug out from under me and switch to subscription based models in basic apps like podcast players and calendars. On the bright side, there are many beautifully made apps by indie developers on iOS that are lacking on Android, and I'm happy to pay for if they support single payment models.

[+] secondcoming|3 years ago|reply
I was forced to upgrade my phone earlier due to my previous phone using a no-longer supported version of Android. I realised when speccing out new phones that I don't use half the stuff that they can do, my main use is messaging, calling, GPS and occasional browsing. 5G and battery life is important too. So I went for a Nokia XR20. Then fact it runs Android had no relevance. I can't justify spending £1k on a phone; it's absurd.

Now all I need is a better Wifi Hotspot app so I can use it as a 5G router (low latency, channel selection etc)

[+] kmac_|3 years ago|reply
I'm attached to the ecosystem, like watch, home hub, use Google One, Photos, etc. I was very close to switch to Apple, but picked a Samsung S series phone which is the first Android device that is actually polished. Imo Google made a mistake by giving too much freedom to manufacturers, they are really bad at making decent consumer devices and ditch their half baked product right after release. PC bussines model like in 90s doesn't work for phones.
[+] hsn915|3 years ago|reply
Switched from Android to iPhone a few months ago.

Hard to believe the difference. Android is really bad at many things, and I had a good brand (One Plus 6).

Taking a picture on Android is an awful experience. The Camera app takes about 3 seconds to open, and freezes for a second when taking a picture.

The Camera app on iPhone opens instantly and takes photos instantly.

The quality of the pictures taken on the iPhone are also much much better.

I don't like the closed model of the iPhone, but the quality is currently unbeatable.

[+] criddell|3 years ago|reply
I switched a few months ago and I can't believe the lack of difference. They are very similar. If I want to see the weather, I tap the square with a cloud on it. If I want to start Spotify, I tap that icon. I turn it on and off with a button on the side and turn the volume up and down with the other buttons. The camera takes pictures and I can use the map to navigate in my car. Maybe the Apple camera is better this year, but the Google camera will probably be better next year. Both place calls and can send/receive text messages.

For me (and I think most people) the two are very substitutable. One is a Toyota Camry and the other is a Honda Accord. They are both fine.

[+] citizenkeen|3 years ago|reply
Switched from Pixel 2 to iPhone Pro Max 13 a few months ago. I refer to it as my gilded preschool. The basic quality is phenomenal, but there are so many things I had done to customize my Android to my tastes that I can't do on my iPhone. It's been a very mixed bag for me.
[+] WarOnPrivacy|3 years ago|reply
> I had a good brand (One Plus 6). Taking a picture on Android is an awful experience.

Good brand. Terrible camera app. I carry a OP6 and the awfulness of it's camera is legendary. Besides what you mentioned, the camera app is often incapable of focusing. To deposit checks, I have to use an old phone.

That and the utterly dismal battery life (drains fast with heavy use) will make this my only OP device. I accept good brand but I wouldn't go as far as good phone.

All that said, even this OP6 is still a better option for me than an Apple phone. My first and foremost requirement will always be rooting.

[+] seydor|3 years ago|reply
generalizing from one android phone is unfair. there are a gazillion phones, some with better camera than iphones.
[+] ido|3 years ago|reply
I've had many androids and iphones throughout the years (I think starting 2010), and i often switching from android to iphone and back. Even when I had the higher end devices like google pixel it just wasn't as high quality as the iphones.
[+] ssizn|3 years ago|reply
Oneplus is a good brand since when? They are a Chinese manufacturer like many others.
[+] andsoitis|3 years ago|reply
“Operating systems are like religions — never significant changes. But over the past four years the flow has consistently been Android to iOS”
[+] sebow|3 years ago|reply
Can't say that Google does not deserve "this" defeat (out of many). Google slowly stopped caring about Android: the vision and the concept of a "community-driven" OS but instead went back in the "defensive" mode of caring more about Google: ads, profits, government contracts & "obeying" (without actual motive) draconian surveillance laws, etc. Yes "organizing world's data" was always a core mission of Google, but the fact is that you cannot do that by also fighting over the smallest edges when it comes to competition, not if you want to keep scaling.

Most people have seen this coming as soon as Google fought the concept of letting people switch the search engine, the browser, core defaults on Android. I would say "I can't blame them" but seeing that they want both eating the cake & keeping it, I won't.

[+] FredPret|3 years ago|reply
My experience on Android: good hardware, very open and customizable, but the defaults all have a cheapish, crappy mentality and quality to them; the phone degraded in one year. Everything is Google-centric and I simply don’t trust them anymore.

On Apple: great hardware, everything on the OS is nice out of the box. Thought went into everything from colours to fonts to make it nice. The phone lasts for years and years. Apple doesn’t seem quite so underhanded.

Now, we spend lots of time with our phones. Getting one that is nice and feels snappy to use makes every day 0.5% better. Combined with the fact that iPhones last longer and have resale value, for most people, it’s a no-brainer even at a much higher cost.

In fact, the cheaper Androids get, the worse the perception of them will get.

[+] gerash|3 years ago|reply
I'm rooting for Android to reclaim the position as an underdog but it's clear Apple can do a better job with vertical integration whereas Google/Samsung/Carrier experience as a whole is a terrible UX. Add to that the fact that Google hasn't yet done a stellar job with its Pixels.

So maybe a future folding Pixel sways me back to Android but I'm happy iOS has got rid of the jank at the OS level yet Android is still tuning some threadpool or something after all these years.

[+] thefz|3 years ago|reply
In Europe Apple products are increasely seen as vanity overpriced tech that does not work well with others and are made for the less tech savvy.