[alanjinomoto]

besides creating more value for our b2b customer, can this help our own company in anyway.

[seandoh]

Your company could offer this as a paid product to your customers. As an example, Stripe Data Pipelines https://stripe.com/data-pipeline is a paid product - customers are willing to pay them instead of a third-party.

We see this as a way for companies to strengthen relationships with their customers and grow revenue.