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derfabianpeter | 3 years ago

I've been working in the field - and for VW specifically - for the past couple of years and am constantly amazed by how far they are actually behind in terms of software and overall technical infrastructure.

Especially germans are too stuck in their industrial past - we don't really understand the value and leverage of software for business cases.

The car industry is built upon great designers and engineers, outsourcing the actual production of parts to other entities - they're not really used to building anything on their own, they just assemble things. I've written about this here [1].

While this way of thinking isn't limited to automakers, they're the ones that will suffer the most from it in the future. True innovation has been lost to the industry decades ago and is additionally blocked by holding on to the status quo instead of experimenting with and developing new things.

I believe this stems from the fact that most of our big businesses are run by MBAs with no real understanding for trends and even less for the speed at which the world moves forward in terms of technology.

Diess himself at least tried to push something forward others have neglected since the 90s. Not sure how Blume will approach this, but since he's grown inside the VW bubble for almost 30 years I would not assume that he can drive any kind of real innovation forward.

[1] https://derfabianpeter.substack.com/p/europe-and-the-cloud

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