[seaghost]

In Europe, iPhone 14 Pro base model costs whopping € 1329

[Youden]

That depends on where precisely in Europe you are. In Switzerland it's CHF 1179 (1205 EUR).

[benhurmarcel]

I'm curious to see how the huge price increase in Europe will affect their sales.

[Synaesthesia]

Apple’s pricing in some markets is just crazy, (basically most non US Markets)

[zinckiwi]

While this does seem a bit high, it’s worth bearing in mind two things. One, most other places price sales tax into the advertised total, which doesn’t happen in the US. For UK prices, that’s 20% right there. Two, to prevent constantly floating prices, they need to fix a price at a decent hedge against currency fluctuations. This should be all the more understandable given the recent volatility in forex rates.