[foerbert]

It's a hard line to walk. And I'm sure not everybody draws the same line.

The part I think LTT and many other folks with a similar philosophy ignore is that even engaging with their title/thumbnail isn't free. Clickbait forcefully grabs attention which requires every potential viewer to spend time and energy evaluating that option. A less forceful title/thumbnail makes it much easier to quickly and easily find the things you actually want to spend your time and energy on.

To make matters worse, most/all clickbait does it's damnedest to make it as hard as possible to decide a video isn't worth the time. Even when you know it's not worth it, the clickbait can make it extremely hard to actually skip.

So yeah, it has a real cost, even when the video itself is good. It's not equally good for everybody, and figuring that out has a cost too.

(And LTT in particular really pushes the boundaries, far more than most that actually try to not be dicks. LTT will sometimes draw the line at 'merely' technically not saying a lie, and blame you for hearing one anyway.)