[network2592]

Have you viewed the alumni of the B.J. Fogg Behavior Boot Camp? [1] Have you considered why people fork over a hefty sum to attend those bootcamps? What do you think their behavior design goals were?

Simply echoing the OP comment for B.J. Fogg as well. Nothing more.

His book Tiny Habits is a decent read actually. That does not however lend support to your initial unrepresentative statement about his work in persuasive technology.

His sense of research ethics is beyond the scope of this thread. But since you brought up that dimension in your reply, you might want to consider the fact that he worked as an assistant [2] for Philip Zimbardo [3] who conducted the infamous Stanford Prison Experiment [4].

[1] https://www.linkedin.com/school/behaviordesign-bootcamp/peop... [2] https://en.wikipedia.org/wiki/B._J._Fogg#Education [3] https://en.wikipedia.org/wiki/Philip_Zimbardo [4] https://en.wikipedia.org/wiki/Stanford_prison_experiment