I'd avoid any explicit targeting of the EU and call it a day. You can always block the EU later if GDPR trolls become a problem. B2B should be low risk. It appears to me GDPR "compliance" is a guessing game and hardly guarantees immunity. Not sure investing too much in it is a good bet even in the EU unless you have reasons to believe you'll be targeted. In fact, being a big American corporation seems to be the biggest risk factor. It's always been designed as a ransom scheme against US tech, "domestic" enforcement seems to be more of a negative externality. Doubt a small player from Australia is even on the radar.Just look at how ridiculous the statistics are:
https://www.enforcementtracker.com/?insights
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