[lerela]

But many people (okay, me at least) just want to watch one or two videos once a week, so a subscription makes no sense... The article also mentions how absurd un-skippable ads have become. The whole "casual YouTube watching experience" is a real pain now, and I do not know if focusing on hard-core tubers will prove right in the long run.

[xeromal]

For sure but if you're watching 2 vids a week that's only like a few minutes of ads. For people who use Youtube as entertainment, I'd recommend premium. You also get unlimited music streaming with that so it's a solid deal. Cancel your spotify sub and get youtube music which has the same or more songs and you get ad-free youtube as a bonus.