[pabl8k]

I'm a subscriber and I think you're missing the point. It's about the aggressive tactics to get people to subscribe. And even worse, they don't stop once you've subscribed. You pay them $15.99/month or whatever and then they still do full screen ads for additional product lifecycle steps (listening to music) or enroll family members. It's better on the web but the app experience is terrible. A side-effect I'm sure of the typical engagement/"experiment"-driven product management mindset, where what is not measured (consumer dissatisfaction) does not get managed.

[ryandrake]

Yea, my rule of thumb is: The more aggressive a company is trying to get me to subscribe, the less likely I will subscribe. On one end of the spectrum are sites that operate via donation and don't loudly ask that I donate. I'm more likely to subscribe to them. On the other end is YouTube Premium.