Actually there's a broad spectrum of alternatives out there covering different bits of functionality. GA4 particularly is a much broader product than the original Google Analytics.
Yea but most of us only need a very basic feature set. Therefore all these other competitors you say aren#t actual competitors are competing and taking users away from Google.
yakkomajuri|3 years ago
We keep a list here:
https://isgoogleanalyticsillegal.com/alternatives
that_guy_iain|3 years ago
cgraf|3 years ago
drukenemo|3 years ago
Kye|3 years ago
https://business.adobe.com/products/analytics/compare-adobe-...