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Schweigi | 3 years ago

He doesn’t do paid sponsorships. That would probably double the revenue when looking at other creators who published their numbers.

As per article it’s because of the day job who doesn’t leave too much time handling those and that the video making is a hobby to him - I read from it he doesn’t want to make it a job?

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HWR_14|3 years ago

> He doesn’t do paid sponsorships. That would probably double the revenue when looking at other creators who published their numbers.

Assuming everything else remained constant. I've seen creators comment that adding sponsorships really hurt their growth numbers.

JCharante|3 years ago

It depends on the type of sponsorship. A friend turned [cooking in a niche cuisine tiktoker] does sponsorships where for example if the cooking step is to fry something in a pan, you just include the 1-2 seconds of adding the oil so that viewers see what type of oil (and brand) you're using. They get stuff sent to them like, use our toaster in your video and all you literally have to do is show yourself putting the bread in the toaster if you're making a video about like avocado toast or something. If they scaled it up properly they could easily clear $3k/month before counting the amount of growth that comes from uploading frequently (they've experimented with how much they grow per video but kinda get tired of doing it).

I do see other tiktokers do it poorly, like having a long lingering shot on the label that makes you realized the video is an ad. Somehow they still get views but their videos are really really boring.

bombcar|3 years ago

It depends on the type of content, really.

Someone who is reviewing tools could be hurt by getting sponsored by a tool brand, because of the obvious possible conflict of interest.

But that same person getting sponsored by one of the damn VPN providers might affect it less.

It also depends on where they put the sponsorship and how easy it is to skip.