[MWParkerson]

Videos that must be watched for Wi-Fi in airports can be properly attributed to boingboing/ unitedwifi.com/ etc…

Advertisers see these as organic mobile web page visits, when really they are incentivized /rewarded inapp impressions. There are different sets of expectations in such an environment. For one, impressions should probably be priced lower since the user has no engagement with the content. A lot of advertisers use contextual signals from the page text when deciding who to show ads to, and this disrupts the assumption that a user sought out the page they are on for some reason

[duskwuff]

> For one, impressions should probably be priced lower since the user has no engagement with the content.

And because displaying a web page in a temporary in-app browser will likely prevent the user from viewing or interacting with the ads as intended. (For example, if a user taps on one of the ads, where does that open?)