[jd_illa]

Hi I've done two of these and generally think they are worth it if the time commitment is manageable:

Pros: Community (always good to connect with other founders), some value in "brand" of parent company (if it's Google), PR opportunities, opportunities to network with folks in Google

Cons: No equity --> no stake --> limited incentive for the accelerator to provide you with tailored advice/mentorship, can be very time-consuming (and that's time you could be spending on your product), the "one size fits all" approach can lead to bad advice

Overall, I still think pros > cons, so long as the time is manageable. I think it would be great to have a Google stamp and meet other founders in the same space. I would also look into what the program commitments are (i.e. can you miss out on program talks/sessions without consequences?)