[heydemo]

The big change for me was to stop thinking of quitting as something you should succeed at on the first try and start treating attempts as trial runs for gathering data and improving your approach.

The other piece was combining many different levers: social support, replacement activities, rewards, motivation statements etc. You need as many tools as possible because addiction is tough.

For more on this type of approach check out the book Change Anything... Helped me more than any other source.

A key idea they discuss are "critical moments" - ie that time when you're buying the 12 pack. You need to figure out when and why that happens and design a plan to address it.