The post is flippant but a decent strategy. Your goal (whether you're a total comp+promo seeker or just looking to float) is to arm your manager with as much ammunition as possible to argue on your behalf during calibrations. Project impact can be easily argued against, especially when your area of work is difficult or not well understood by other engineering teams, not to mention that coming up with undeniably impactful projects every 6-12 months is not possible on many teams. Lines of code and moving efficiency or cost metrics cannot be argued against. It's not the only way to "succeed" at Meta but it's certainly the easiest way
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