Even outside private browsing, Firefox has a feature called "total cookie protection"(1) which in a nutshell creates a separate cookie jar for every domain, so that third party cookies "work" but are not actually the same cookies if you change to a different site that uses the same third party. This would be entirely self-defeating for Chrome to do that, as it would substantially hinder the ad system's ability to build a comprehensive behavior profile and to know that while you're on site A that you also shop and buy on site B. Again this is now the default behavior in Firefox, not even a special mode. Mozilla as an org really is a good guy doing good things in the fight for online privacy, safety, transparency, etc. Not that I think Google is evil, it's just a different business with different customers with different concerns.1) https://blog.mozilla.org/en/products/firefox/firefox-rolls-o...
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