[wincent]

Even then, Apple took enough care about every aspect of design, materials, and manufacturing that they could non-ironically show a high detail photo of the back of the machine on the back cover. Not only is it delightfully quirky; it's beautiful, even today.

[rchaud]

These were done by Chiat/Day, an independent ad agency.

[sbuk]

The product that Chiat/Day wrote the copy and put the images together for wasn't though. That is what I took the GP to mean.