[rhema]

They do have the Oculus store. It's not a competitor yet, but may be in 10 years.

[whywhywhywhy]

I'm convinced Zuck wakes up every morning screaming because he didn't start making a phone when Google/Apple did and just trusted that being a platform on top of every phone was more important, never realizing the foundations would eventually shift this much.

[andsoitis]

FB tried. In 2013 they collaborated with HTC on an FB branded phone, which was ill fated: https://www.lifewire.com/whatever-happened-to-the-facebook-p...