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onelovetwo | 3 years ago

> Apple's hardware revenue, both in general and in specific categories such as iPhone, Mac, and iPad, is higher now than ever before. Plus now they have Watch, AirPods, etc.

If you look at the trajectory of iPhone sales (others devices barely matter), its reaching a peak. As are smartphone sales in general.

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lapcat|3 years ago

> (others devices barely matter)

Last quarter, iPhone was 49% of Apple's total revenue, other devices 28%. Obviously iPhone is the biggest, but I wouldn't say 28% barely matters. That 28% is by itself bigger than most companies in the world.

> its reaching a peak

You could have said the same thing in, say, 2018. There are peaks and valleys. I'm not sure anyone can predict the future. In any case, hardware accounts for 77% of Apple's revenue currently.

umeshunni|3 years ago

In a way, you're both right. iPhone sales were 231 million units in 2015 and 242 million in 2021 (with some drops in between).

Revenue is higher in 2021, but probably as a result of selling higher priced SKUs.