[tboughen]

I don’t view it as my role as a consumer to prejudge the business model of the websites I visit. If a website does not want my view, they can block me or use a paywall. That’s fine.

But a website could cover the marginal cost of serving me content with simple image adverts, sponsored content, donation mechanism, subscription or otherwise. They may decide that having X% of viewers block ads is a ‘cost of business’ and is worth it to increase viewership.

Modelling the situation as ‘honest’ to accept ads and ‘dishonest’ to block them may undermine the chosen business model of the site, and not visiting again models the monetisation strategy as static, which it is not.