[dougk16]

For all the bigger companies I've worked with that have infinite war chests and rely heavily on user data and analytics, the question is always why shouldn't a specific metric be tracked, not why should it. Even if they have absolutely no reason to track how fast you're reading, it's safe to say they're tracking it anyway. At a certain point you stop reading privacy policies or listening to what a company says it's doing or not. You even stop looking at code or inspecting network traffic. You simply assume you're being tracked in every technical way it's possible for "them" to do so, and you either accept it or change it.

[alwayslikethis]

That's the main reason I refuse to buy DRM'd content. It gives the companies too much control and ability to track whatever I might be doing. I'll gladly pay for good books, but I am not paying Amazon or whatever to fund their data collection megaoperation