[velp]

Re-stating your premise doesn't prove your point.

It's also entirely possible that Adidas decided that the overhead of dealing with public backlash + the fact that Kanye himself is unstable meant that the brand was no longer a long-term investment, and given that understanding, they made the call to cut it cleanly at once.

"Cancel Culture" is a bullshit term for "accountability"

[tropicalbeach]

You know I am right that's you won't answer the question. You would really eliminate 40% of your business over a tweet. Ye merchandise would sell the same because nobody really cares about the tweet there just scared to get cancelled. Sales would be the exact same. No sane person wipes out 40% of there business unless there just scared. Cancel culture is toxic and bad for society.