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Lawsuit against Meta invokes modern portfolio theory to protect shareholders

123 points| XnoiVeX | 3 years ago |corpgov.law.harvard.edu

95 comments

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hn_throwaway_99|3 years ago

This seems totally insane to me. The lawsuit is arguing that directors not only have a fiduciary responsibility to shareholders to increase the value of their Meta holdings, but also of other stocks they may own.

The consequences of that line of thinking are scary. I'm sure the vast majority of shareholders of most US companies own ICE cars. If a company decides to put a lot of effort into, for example, cheaper batteries, could shareholders sue because the company is devaluing an asset most of them own?

This totally smells like a lawyer trying a random, BS theory in the hope that something "sticks" in order to make their mark.

pevey|3 years ago

I think what they are really trying to do here is come up with a legal theory that internalizes what economists call "externalities." One economic actor, in doing what is in its individual best interest, creates negative effects that may be much, much larger than the positive effects.

We're not talking about Coke taking market share from Pepsi, which is analogy I saw elsewhere. A better analogy would be Company A that doubles its own profit by, say, destroying the public shared water source 5 other companies rely on, with total profits 10x the extra profits for Company A. So the overall portfolio effect of the actions is very negative.

For many years, economists have just sort of accepted that externalities are a thing, and are bad, and there is not much you can do about them. By definition, you can't hold companies accountable for these costs. If you could, they would not be externalities. This suit is trying a new legal theory to change that.

IANAL

jbombadil|3 years ago

> This seems totally insane to me. The lawsuit is arguing that directors not only have a fiduciary responsibility to shareholders to increase the value of their Meta holdings, but also of other stocks they may own.

This is my thinking as well. If I own stock of Coca Cola and Pepsi. Coca Cola comes up with a great product that eats a huge amount of market from Pepsi. According to this I sue Coca Cola for my losses on the Pepsi stock?

divbzero|3 years ago

The alleged harm caused by Meta may have a lot of merit, but the portfolio argument seems insane to me too. This line of reasoning suggests that companies have a fiduciary responsibility to avoid competing too hard against competitors because they share common owners. Anticompetitive effects have already been a concern due to common ownership by index funds [1] and would be exacerbated if this portfolio argument becomes a legal standard.

[1]: https://corpgov.law.harvard.edu/2019/03/11/the-strategies-of...

mlazos|3 years ago

What you’re saying makes sense but I actually agree with the intent. They’re basically saying don’t destroy the government/society in the name of shareholder value. I feel like there should be a way to say this without saying “because our portfolio value!” But that’s the justification they want to try.

sam345|3 years ago

Agreed. Totally insane - you might as well have the stock exchanges fold up and go home. What's the point in raising money in the capital markets if you are going to be subject to such silly lawsuits. Hopefully this will be thrown out quickly in the courts.

yarg|3 years ago

It also sounds like an intractable optimisation problem.

kmeisthax|3 years ago

Alternatively it could be an argumentum ad absurdum against the concept of shareholder primacy.

taneq|3 years ago

It's like a Lotto winner suing Lotto because their other ticket lost.

socialismisok|3 years ago

This is where capitalism naturally goes. Growth is the most important thing. We start to codify the expectation of growth into board responsibilities. Then we all accept that as normal. Once we've built the mental model there, it's not really that far to say they shouldn't hurt other companies if it costs them nothing.

anigbrowl|3 years ago

Anyone who invested in Facebook directly (rather than via a managed or exchange-traded fund of some sort) did so with the expected awareness that all the voting stock was controlled by Zuckerberg personally. Effectively, FB is a corporate dictatorship and it's hard to have sympathy for people who put money into it during the good times and are now surprised to discover that they made a bad investment decision.

https://www.morningstar.com/articles/1061237/how-facebook-si...

Suing Zuckerberg on the basis that FB has made the world a worse place is one thing, suing him on the basis that a corporate dictatorship has disrupted their portfolio is a joke. They'd be better off suing the SEC or FTC for failure to regulate effectively.

cassonmars|3 years ago

It’s not even clear yet whether this has been a bad investment decision. Zuckerberg is playing a long game here, and the market is notoriously short-term, immediate-profits-driven. Long term investors may actually be quite pleased if this strategy turns out to be generation-defining. Obviously no person can say this with certainty, but they can see his track record — he’s gone against the grain on many occasions, at the peril of short term holders, only to dramatically increase the overall profits of the company exponentially.

jameshart|3 years ago

“We never expected the leopards to eat our faces!” say investors in Face-Eating-Leopards inc.

Basically this is investors saying they are concerned that they are having to bear some of the externalized costs of Facebook’s business.

Traditionally, businesses have been more careful to target those externalities at folks in the third world, or at the very least in poor parts of the state, and avoided impacting the investing classes.

qclibre22|3 years ago

Might be a good time to go back to one share one vote corporate structure.

xivzgrev|3 years ago

This.

Show me an investor complaining about Facebook’s corporate governance

And I’ll show you someone who doesn’t think investment decisions through

ISL|3 years ago

Largely agreed. The normal way for shareholders to express their distaste for choices made by the board/executive is to vote them out. Shareholders here literally can't do so, but they've known that from the day they bought their shares.

flanflan|3 years ago

I'm just a two-bit software engineer and not a lawyer but I'll go against the general flow of the rest of the posts here and say "this is interesting." Whether or not it will work is another question, but it seems like they are trying to establish some precedent that companies need to consider the downstream impacts of the things they do.

I see posters here brushing off talk about mental health and political impacts from decisions corporate directors make. Well if there is a measurable harm that can be traced back to a given company why shouldn't they be sued?

It's a meme, but we live in a society. Companies don't exist in isolation, neither do profits.

threeseed|3 years ago

> Well if there is a measurable harm that can be traced back to a given company why shouldn't they be sued

They can be sued if there is a specific, measurable harm. And there are plenty of existing laws which facilitate this.

Not aware of any evidence this applies to Meta.

hn_throwaway_99|3 years ago

But the lawsuit isn't arguing that "companies need to consider the downstream impacts of the things they do." That's an argument to be made to governments that grant corporate charters (though, I'd note that some governments have recently gone in the opposite direction, e.g. prohibiting pension fund managers from considering anything besides financial returns in their decisions).

Instead, the lawsuit is trying to expand the concept of "fiduciary duty" to other aspects of shareholders lives. That is the part that a lot of us think is insane.

IncRnd|3 years ago

> Well if there is a measurable harm that can be traced back to a given company why shouldn't they be sued?

Say I overhear my neighbors talking with each other. Despite my not knowing them, if based on listening to their conversation I decid to go kill some people at my place of employment - that is on me. My neighbors do not bear any responsibility. At some point there is the concept of personal responsibility. Honestly, this should be obvious.

subradios|3 years ago

The problem is that this creates an open ended obligation of companies to whatever common shareholders want in their dreams about Society, and are responsible for doing so.

rsrsrs86|3 years ago

The thing is it is hardly measurable

eezurr|3 years ago

Interesting and disturbing. They are making an argument that Facebook/Meta is harmful to the global economy because it cant do [impossible task] of moderating its 3.5 billion users to stifle [unwanted behavior]. And because of that, their decisions are negatively impacting the modern investors distributed portfolios.

Because Mark Z. is not diversified (wealth is in Meta) and has total control over the company, his decisions create a conflict of interest to the modern investor.

Yet the article doesnt mention how his decisions directly impacted the economy. Maybe the lawsuit does, but Im not going to read that...

>the fiduciary implication of the fact that modern investors are generally diversified, so that their interests extend beyond (and may be in opposition to) the maximization of the value of future cash flows to be received from owning a company’s shares.

So it's fighting monopolistic behavior?

etiennebausson|3 years ago

It's fighting pursuit pursuit of benefits that negatively impact the global economy.

Nothing directly about monopolistic behavior here, though true monopolies end up harming global economy in their pursuit of benefits. Which is why they are regularly broken up, or merge prohibited I suppose.

mirod1|3 years ago

The lawsuit doesn't argue that Facebook actions hurt specific portfolios from their shareholders.

It claims that it hurt a typical diversified portfolio. One that FB shareholders should have, according to the Modern Portfolio Theory (MPT). It notes that the MPT is not only commonly accepted, it is in fact used to write laws and regulations: "Before the advent of MPT, “legal lists” prohibited many fiduciaries from owning common stock".

So if the MPT is indeed a cornerstone of modern economics, and modern laws, the natural conclusion is that it should be considered when looking at the fiduciary consequences of a company decision.

Facebook case shows the problem very clearly, because both of the scale of the impact of the company on the World in general, and the structure of its governance, where the majority vote holder interests are not diversified, which makes them diverge significantly from all the other shareholders interests.

As I understand it, it's a bit of legal jiu-jitsu: it takes the MPT, which so far has been used to allow more actors to invest in stocks, and so accepted readily by business and legal actors. It then uses it to extend the responsibility of companies to some externalities.

It may or may not succeed, but it doesn't seem completely insane. At the very least the discovery process could be used to show to which extend Facebook knows about features that have a clearly negative effect on society in general, and chooses to implement them anyway.

dplgk|3 years ago

You had me at first but then overplayed your GPT hand.

Ice_cream_suit|3 years ago

"Distinguishing the Complaint From Models Based on Either Stakeholder or Enterprise Value

It is important to note two things that the complaint does not claim. First, it does not claim that stakeholders (e.g., users of its platforms or citizens of destabilized countries) are owed fiduciary duties, or that harm to these stakeholders in and of itself constitutes a fiduciary breach.

Secondly, the complaint does not allege that this conduct was bad for Meta’s own finances.

Instead, the complaint alleges that the conduct revealed by Haugen threatens the global economy, and consequently the portfolios of the Company’s diversified shareholders. The complaint explains:

Meta is the largest social media network company in the world, with 3.5 billion users—43% of humanity. Its business decisions inevitably create financial impact well beyond its own cash flows and enterprise value and have significant impacts on the global economy. While defendants have a duty to operate the Company as a business for the financial benefit of its stockholders, those stockholders are often diversified investors with portfolio interests beyond Meta’s own financial success.

If the decisions that maximize the Company’s long-term cash flows also imperil the rule of law or public health, the portfolios of its diversified stockholders are likely to be financially harmed by those decisions.""

JustLurking2022|3 years ago

Honestly, the whole business of shareholders suing companies is a bit crazy given they were also the beneficiary of any ill-gotten gains and, ultimately, any damages come out of the share price.

I realize in this case it's effectively one subset if shareholders trying to get paid at the expense of other shareholders but it feels like there should be a higher bar for this type of litigation.

cratermoon|3 years ago

In simple terms, investors are suing because even though they might have made a boatload of cash from their investments in Meta, they ended up with a net loss overall because what Meta did to pump up the stock value ended up destroying the value of a lot of other things the investors had in their portfolios.

bombcar|3 years ago

It seems to me that if you owned the companies outright something like preventing one company from harming the value of the other could easily be illegal collusion and monopolizing.

I doubt they’ll win this one but if they do it would be hilariously amusing.

math_dandy|3 years ago

Reading the article, it sounds more like someone really wants to get an ESG precedent established.

WaitWaitWha|3 years ago

That is not what I gathered, but I invest in dirt so who knows.

What I gathered, is that the facebook decisions impacted non-facebook stocks, facebook not only should have known but also are responsible as fiduciary to the stock holders.

In short, besides you, I bought your competitor, you should have known I bought them, your actions now crushed your competitor, I lost a boatload on them, you are responsible.

> The complaint alleges that the Meta directors failed to consider that shareholders with diversified portfolios may be subject to net losses from Meta’s pursuit of a business model that maximizes advertising revenue without regard to the harms it inflicts on the rest of their portfolios. In particular, the complaint identifies press reports establishing that the company knew that its conduct was leading to mental health issues for millions of users and increasingly negative political rhetoric, while facilitating ethnic cleansing, drug cartels, modern slavery, and vaccine disinformation. These activities pose risks to political stability, public health, and rule of law, threatening the intrinsic value of the global economy and thus the value of diversified portfolios. (As diversified portfolios represent a slice of the economy, reducing the value of the global economy inevitably reduces portfolio value.

cherioo|3 years ago

Wow, this seems bananas. The loss in value isn’t even other investment, but rather “mental health issues for millions of users and increasingly negative political rhetoric, while facilitating ethnic cleansing, drug cartels, modern slavery, and vaccine disinformation”

mccorrinall|3 years ago

Everything is securities fraud and everything is insider trading - Levine

dqpb|3 years ago

Can litigious shareholders be countersued for the financial harm caused by self-litigating?

throw_m239339|3 years ago

> Can litigious shareholders be countersued for the financial harm caused by self-litigating?

Anybody can sue everybody for anything, as long as they have the money and the time. This is how civil courts work.

yk|3 years ago

While I like the idea that a company has a duty to the wider marketplace, the construction using diversified portfolios is more creative than convincing. Problem is, that we can easily construct portfolios that react in a specific way to actions. In the example with promotion of mental health issues we may wonder how the bottom line of clinics of chocolate manufacturers is impacted by trying to avoid mental health issues.

rsrsrs86|3 years ago

It looks coherent with internalization of negative externalities but actually proving that is an econometrics mindfuck.

supernova87a|3 years ago

Hopefully the case gets summarily tossed for lack of standing. The idea that one company's decisions would have such tangible and personally-harmful (to "my portfolio") effects due to "negative political rhetoric, while facilitating ethnic cleansing, drug cartels, modern slavery, and vaccine disinformation" would open up every company to diffuse claims of responsibility.

vineyardmike|3 years ago

As another person commented, maybe they should be open to that responsibility?

> The idea that one company's decisions would have such tangible and personally-harmful effects due to "negative political rhetoric, while facilitating ethnic cleansing, drug cartels, modern slavery, and vaccine disinformation" would open up every company to diffuse claims of responsibility.

Kinda scary we’re tacitly saying that IFF a company is responsible for this then it’s ok? If a person was responsible for all (any) of that, most of society would hold them in pretty low regard.

twic|3 years ago

Stop! Please think of the impact articles like this will have on Matt Levine.

paxys|3 years ago

I can't speak to the legalese, but on the surface the complaint sounds ridiculous.

> The complaint alleges that the Meta directors failed to consider that shareholders with diversified portfolios may be subject to net losses from Meta’s pursuit of a business model that maximizes advertising revenue without regard to the harms it inflicts on the rest of their portfolios. In particular, the complaint identifies press reports establishing that the company knew that its conduct was leading to mental health issues for millions of users and increasingly negative political rhetoric, while facilitating ethnic cleansing, drug cartels, modern slavery, and vaccine disinformation. These activities pose risks to political stability, public health, and rule of law, threatening the intrinsic value of the global economy and thus the value of diversified portfolios.

Is there any company in existence that would clear this bar?

nradov|3 years ago

Lawsuits like this are just political theater, abusing the court system to publicize a particular social issue. The plaintiffs know they have no hope of winning a judgment, but if they can bring enough negative publicity to Meta then the company might actually change some policies.

faangiq|3 years ago

This is America. Garbage piled on garbage. With lawyers collecting fees all the way.