[VladRussian]

>You as an individual is an unknown quantity that they cannot absolutely determine.

well, we can imagine that given more info and better algorithms they would narrow the "unknown quantity" into the range much more narrow and thus less populated than "male, 22 years old, 00000 zip code". From a hundreds thousands peers to just a hundred of peers in the same risk level pool - it would be very different "unknown quantity" then.

The better they differentiate the higher profits they will get by offering lower quotes to no-risk ones while more intensely screwing ones with the risk. This is wet dream of the retail, insurance, etc... business - custom targetted offerings. Lower prices when it is really neccessary to make the sale and screw the customer by jacking up the price when it is possible. To do this they need to _know_ the customer. Thanks Facebook.