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The Bucks can’t wear cream uniforms because they interfere with digital ads

291 points| doubleocherry | 3 years ago |paullukas.substack.com | reply

226 comments

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[+] vel0city|3 years ago|reply
The digital boards in hockey can get really annoying even when they're working as intended. Animating them should definitely be banned and I wouldn't mind seeing the digital ads disappear entirely.
[+] yawn|3 years ago|reply
I was shocked as a non-hockey fan to see an ad of a car driving along the wall during active play. My eyes instinctively moved to the ad away from the puck. It was gross.

As an NBA fan, I hate how ads keep getting crammed into every piece of equipment on the court, the jerseys, etc.

[+] aaronfitz|3 years ago|reply
I've been a hockey fan my entire life and now I can't watch any NHL games anymore. I made two attempts at watching my team's first game of the season. I didn't make it past the halfway point. I just can't focus, and the ads were giving me headaches to boot.

I went through a stage of mourning for the first couple weeks of the season. Now I'm just at a loss of what to do with my time...

[+] kibwen|3 years ago|reply
How soon until we see AI-powered adblockers that filter the output of any signal to remove anything that it perceives as an ad?
[+] harry8|3 years ago|reply
mythtv is still pretty great fwiw.

Auto flagging ads is pretty good, but even don't bother, just using kodi as a front end with the plugin and skipping forward 3 minutes when an ad comes on does most of the job. (sometimes you do another 30 seconds or 1 minute and you get really good at it).

Start watching your program 10-20 minutes late and no ads.

Live sport is the only place I see tv ads at all nowadays - hence the crush and cram maybe?

Everything you do to avoid ads, from blocking your ears, to ripping out magazine pages, running myth or equivalent, pi hole and similar adblockers must be made explicitly completely legal on the grounds of self-defence and proper care of your family. Regardless of the legality it's kind of your ethical duty.

[+] kube-system|3 years ago|reply
We had expert systems in VCRs 20+ years ago that did that. They just sensed the black frames that occur during the fade-in/out between the commercials and the content.
[+] AlbertCory|3 years ago|reply
Dust off my old response to "augmented reality": subtractive reality.

I originally thought of it as "subtracting out annoying people" but "subtracting out ads" is much more compelling.

[+] qsort|3 years ago|reply
Several TV models already incorporate that feature. If your device is supported, your remote should have a button conforming to the IEC 60417-5009 standard to activate it.
[+] Turing_Machine|3 years ago|reply
I'm thinking of Carl Sagan's book _Contact_, in which one of the characters became a billionaire by developing "Adnix" (removed ads), "Preachnix" (removed televangelists) and "Jivenix" (removed politicians) technologies.
[+] e1ghtSpace|3 years ago|reply
How soon will content makers make their content look like ads to force these algorithms to fail?
[+] paxys|3 years ago|reply
We've had the ability for DVRs to automatically detect and skip ads for at least a decade now. Dish is the most prominent company that tried it, and immediately got sued by TV networks and had to remove the functionality.
[+] tedunangst|3 years ago|reply
What happens when you watch Fight Club?
[+] Cupertino95014|3 years ago|reply
The Mute button on the remote is surprisingly useful for this (but not if they overlay the regular programming, obviously). The sound is a big part of why we hate the ads.

You'd be amazed how un-annoying it is to watch commercials with the sound off. Sometimes you watch and wonder what it's actually an ad FOR.

[+] danjc|3 years ago|reply
One reason for this is that ads generally have a high dynamic compression applied to the audio to make them seem louder. It’s jarring because the content you’re watching has a more reasonable level of dynamic compression.
[+] lnauta|3 years ago|reply
What I really hate about ads on YT (chromecast) especially is that they come with no warning. Just BAM, in your face. They have added a countdown recently which makes it better because I can anticipate my experience sucking and turn off the sound.
[+] irrational|3 years ago|reply
Now, how to get everyone attending the games to start wearing cream clothing?
[+] jaywalk|3 years ago|reply
Unless they're on the court, it wouldn't matter. It's not just the color, it's also the position of the players. The graphics are mapped to certain spots on the court, so this only happens if a player wearing the color stands where the graphic is.
[+] macintux|3 years ago|reply
Tangential at best, but there really should be limits to how bright (or white) a digital billboard can be. I’ve been temporarily blinded at night when, while trying to read an ad with a dark background, it switched over to a different ad.
[+] kibwen|3 years ago|reply
Why settle for crumbs? There should be limits on how many billboards, digital or otherwise, are allowed to exist, and that limit can be "zero". Advertising is a blight.
[+] knaekhoved|3 years ago|reply
My moral belief is that being blasted with blinding amounts of light amounts to trespass and/or assault, and fully justifies a forceful response against the source of aggression (namely, the billboard). Obviously this is not going to be accepted as a legal argument, but if I'm not worried about the legal repercussions, I feel more than justified in taking matters into my own hands - for example, by cutting power to fixed billboards or by damaging vehicle-mounted billboards when sufficiently low-legal-risk.

There may or may not be groups of people doing this already and posting about it in certain venues...

[+] raziel2701|3 years ago|reply
CREAM: Cash Rules Everything Around Me

So fitting!

[+] lupire|3 years ago|reply
What about player's faces?
[+] foxandmouse|3 years ago|reply
You often see adds projected on players arms or legs.. Not only do the adds look horrible, they ruin the experience watching a game.
[+] drdec|3 years ago|reply
Some players, due to their complexion, sometimes appear to be going behind the ads.
[+] politelemon|3 years ago|reply
Close enough in the UK, our football teams wear ads on their jerseys. The football club logo gets a tiny space in a corner.
[+] jojobas|3 years ago|reply
Somehow most players have way darker skin, now we know why. /s
[+] odysseus|3 years ago|reply
It's kind of weird how Nike owns basketball. The NBA is pretty much one of their marketing arms.
[+] amelius|3 years ago|reply
Perhaps they should use AI. It seems to me we should be able to solve this problem long before we have full self driving cars.
[+] joezydeco|3 years ago|reply
Paul's old mag Beer Frame was the best. Always love seeing him pop up again.
[+] throw827474737|3 years ago|reply
(excuse a foggy brain)
[+] teraflop|3 years ago|reply
Scroll down a bit farther:

> After thinking about it for a bit, Godsey agreed to let me tell that story.

[+] soperj|3 years ago|reply
You only needed to read 2 more paragraphs to find:

> After thinking about it for a bit, Godsey agreed to let me tell that story.

[+] ohgodplsno|3 years ago|reply
Advertisers are cancer, episode 3850.
[+] quacked|3 years ago|reply
I hate advertising so much. I would ban it immediately if allowed. It makes society so much worse in every possible measure.

http://jacek.zlydach.pl/blog/2019-07-31-ads-as-cancer.html

[+] cyanydeez|3 years ago|reply
I'd say the biggest problem with advertising is it increases perceived value and utility where none exists, and overtime makes people think certain products are cheaper, environmentally friendly or just benefitial
[+] washywashy|3 years ago|reply
Lived abroad for a while in a country I didn’t speak the language in at first. Felt so much better when I didn’t get the normal “Ad” dose day to day just from casually watching TV. (Very anecdotal)
[+] todd3834|3 years ago|reply
I feel the same way but then when I'm promoting my own products I also feel like "my ads are useful to the audience I target". So I realize I'm a hypocrite when it comes to advertising. Maybe they aren't so bad?
[+] B1FF_PSUVM|3 years ago|reply
Modern, post-XVI century, politics were born out of advertising. That's basically the advertiser's line, and they're right.

Gutenberg opened a huge can of worms. Day 1 bibles, day 2 pamphlets, and sooner than you know it, there's a whole internet popping cookies all over.

No, I don't like it much either, and maybe we should charge advertisers high fees for the privilege of messing with the collective mind, which is in none too good shape from all their ministrations. Perhaps that would dial it down.

[+] legitster|3 years ago|reply
I don't necessarily buy this. These sports would arguably not exist without the advertising that supports them.
[+] throw827474737|3 years ago|reply
100% true, only advertising that could be allowed is if the viewer intentionally wants and agrees to consumption.
[+] yafbum|3 years ago|reply
In this case, it's relatively easy to avoid the ads in question by not watching sports. You're not losing anything that you would otherwise get without ads: US sports wouldn't exist on the scale that they do without advertising.
[+] doubleocherry|3 years ago|reply
From the article: "Teams can’t wear cream anymore because it interferes with the digital ads that are placed on the court in broadcast due to the uniforms being so close to the color of the wood that is keyed out in the process."
[+] cwkoss|3 years ago|reply
Yet another example of how ads destroy culture. I hate that our society bends the knee to them everywhere.
[+] racl101|3 years ago|reply
Cream colored uniforms just make me think of dirty, sweat stained white uniforms.
[+] jbigelow76|3 years ago|reply
“I’m not sure I want to deal with the can of worms it will open, so I’ll tell you privately,” he wrote back.

... and what was told privately is now public...

Can somebody that journalisms tell me what just happened?

[+] colordrops|3 years ago|reply
The author must have gotten permission to repeat this even though it was a "private" Convo. This is just a way for the original source to avoid heat while still giving out the information.