[kylebyproxy]

I suspect there's some element of obedience or group belonging at play in ad consumption. Ads are so tightly-woven into the fabric of our world that any rejection of them elicits a feeling of rejection/separation/alienation from society itself.

I'd describe myself as allergic to advertisement. During ad breaks, I turn off the radio or TV. When I do that around other people, the reactions I've gotten are fascinating.

Some people seem uncomfortable like I've done something illegal. I've had people tell me I'm cheating the system or somehow stealing. Others appear genuinely hurt, like I'd just yelled at them or something. Almost universally, it's regarded as taboo, and I don't know exactly what to make of it.