[rrreese]

I was using Evernote extensively back in 2008. It was a real tossup between Evernote and OneNote (which at the time wasn't cloud based and required syncing the files).

Then Evernote proceeded to cease all feature development on the main app. They where releasing food apps while the main product grew stale. Instead of making Evernote incredibly powerful, they didn't touch it and people left any of the dozen competitors that exist today.