[jnac]

My thought too- charging higher prices in the first place & passing the same % on to the venue would allow you to offer the venues a better deal while still allowing fans to pay less than they would to resellers.

Limited/no transfers - returns offered instead - offer flexibility to customers.

However as others have said I think the real obstacle is the venue relationships that came from the purchase of LiveNation. These are difficult to replace although maybe it would be possible to start with smaller venues and acts....or using public places a la music festivals.