[smplftr]

Prices will come down with volume and scale, and we do sell more than shirts, we have jackets, flannels, hoodies, and shirts. Planning on adding more in the future as well. The 12.00 is pigment dyed, meaning the color will last longer and is more resistant to fading. We are coming out with a 6.00 shirt very soon, at 3.50 we found that the quality gets too low, almost like that of an undershirt, but in the future our prices will only get cheaper

We're experimenting with this, 2 options: 1. No membership, but higher prices (we may try this in the near future)

2. Membership with ultra low prices on clothing

With option 2 you actually end up saving more in the long run and its the same result.

Membership helps to run the business while passing all the cost savings to you, that's the main idea about this business model, but definitely open to experimentation.

Thanks for the feedback, really appreciate it!