[DrScump]

>The US has 'rediscovered' it through the tech companies.

It's only spoken of in the media positively in the context of newer tech companies.

My first programming job was at a defense contractor no doubt considered "stodgy" by the cool kids. Their newest office building was environmentally friendly (~70% naturally lit), and its cafeteria complex was large, well-managed and had both innovative and healthy options (e.g. a pay-by-the-ounce salad bar).

This was in 1983.