[phao]

Maybe this is one of those things like cold reading.

IMO, the text may be seen as a piece of advertising for a fictional "de-programming" (like they call it) treatment from a cult. However, it's written for an abstract general kind of cult, described only in terms of what is common about several cults. It's not specific about anything. Just like well done cold reading: it's right, but unspecific.

I believe the idea is that you identify some of the things you're doing in your life as a cult (guided by the general features given in the text) and pay more attention to them. The text, however, is vague enough to classify a lot of things as cults, even though you/I/we may believe these aren't.