I'm not sure if it is what it seems. That is, they maybe didn't lose $10 billion last year, the year before that, and the year before that, etc.
In accounting there is all sorts of wiggle room. They can "write off" losses that haven't been yet been realized, claim that they are paying the same rates AWS would charge you to run the back end service, add some what you spend licensing music as an expense, not give it credit for me keeping Prime or ordering another thing on Amazon (Alexa's notifications it gave when I received Amazon packages were really welcome given that I have a 1/8 mile long driveway)
The motive of overstatement is murder.
Alexa is a beloved brand, it's a bit like Disney killing off Mickey Mouse or Anheuser-Busch InBev SA/NV killing off Budweiser. Google doesn't care if they look heartless, but Amazon is laying out the business case to maintain the image they are in control.
PaulHoule|3 years ago
In accounting there is all sorts of wiggle room. They can "write off" losses that haven't been yet been realized, claim that they are paying the same rates AWS would charge you to run the back end service, add some what you spend licensing music as an expense, not give it credit for me keeping Prime or ordering another thing on Amazon (Alexa's notifications it gave when I received Amazon packages were really welcome given that I have a 1/8 mile long driveway)
The motive of overstatement is murder.
Alexa is a beloved brand, it's a bit like Disney killing off Mickey Mouse or Anheuser-Busch InBev SA/NV killing off Budweiser. Google doesn't care if they look heartless, but Amazon is laying out the business case to maintain the image they are in control.