[cbayram]

We use Echo/Alexa to play music, games, set timers/reminders, query for information. We get annoyed with up-selling and ads when issuing commands. The proliferation of fake reviews/products on Amazon has eroded any confidence in ordering anything via a voice command. It is a lazy, shallow and ineffective path to potential revenue. It lacks vision and creativity. There are missed opportunities in creating more sophisticated multi-command workflows. Ones that do not involve peddling what Amazon is already selling.

What problems should a sophisticated home assistant solve? It should curate and offer SOLICITED services; find me washer dryer, fridge, plumber, landscaper, house/pet sitter, house cleaner, mechanic... It should present these to me visually to choose from. It should remember and be ready to automate any subsequent request for the same service. This could be done via integrating with reputable third-party providers like Angie's list, thumbtack, google flights, aggregators... Alternatively, Amazon should build reputable service provider network itself. People need goods and services. Provide a path to solicit, opt-in to targeted curated offerings/ads. As important, provide the ability to opt-out when no longer necessary. Unsolicited ads are often inaccurate, invasive and damaging noise. Earned reputation and trust is gold.