[q-big]

He is influenced by multiple feedback loops: one that is encouraging this behavior (from the respective website) and one that does discourage it. In this case, the former one was stronger.

> Well, even from that perspective, "society" is giving him some strong feedback that this is not acceptable.

With the same reasoning, you can argue that people in this kind of internet forums gave him a strong feedback that the "society" is wrong here.