[vctrnk]

I'm someone from far away, reading this unfold with curiosity. My country's variety is NotCo, who in all fairness makes damn good patties without any of the downsides told here (the fakeness sensation, the heavy stomach after eating, that strange waft when burping). NotCo uses AI for their processes, combining strange things like chicory, pineapple juice & cabbage to create milk that even froths like the real one; or strawberries, chickpeas, cocoa, beetroot & bamboo to make very passable "meat". They simply taste good, to the point sometimes I prefer to buy them instead of regular burgers. It helps that we have a healthy market of real veggie (ie. no meat-replacement) products to choose too.

Though IDK what came out of their affair with Bezos, seems it didn't gain traction in the US? Unlike the rest of the world, they're big in LatAm and expanding. I think Australia is their latest successful gig. This isn't a paid endorsement btw, I just like their stuff.

I assume Beyond, Impossible etc use another, more crude/unrefined approach.

[gs17]

Tried to eat a NotBurger last night. I couldn't finish it... because my meat-eating girlfriend took it for herself. Their milk is pretty good too. The patent for the ML approach they use is kind of interesting as well, I honestly expected their "AI" to be a lot dumber: https://patents.google.com/patent/US10915818B1/

> Though IDK what came out of their affair with Bezos, seems it didn't gain traction in the US? Unlike the rest of the world, they're big in LatAm and expanding. I think Australia is their latest successful gig. This isn't a paid endorsement btw, I just like their stuff.

Here they recently partnered with Kraft to make Not versions of their cheese singles (although some would say they weren't really cheese to begin with) and eventually other products. NotChicken is supposed to also make it here relatively soon, but sadly only as patties.

[talldan]

Haven't heard of it here in Australia yet. Australia has a few brands of its own (Buds and Veef are two popular ones) as well as some of the more global brands, so it's quite a saturated market.