[kotxig]

I think brainf*k is a great example of a potentially offensive name that actually conveys meaning and doesn't harm adoption by its intended audience.

[thingification]

To me (without reading any of their stuff, I don't know if this is what they were shooting at), "lunatic" makes me think "high performance" and "this is a very difficult project with high payoff if we succeed, we're a little bit crazy (in a good way) to try, eh?".