What really gets me is that even those few people who are in high enough positions in big enough companies to have material benefits from "capturing" customers and making everything "sticky" and as pushy as possible... all of them in turn are customers of dozens, hundreds, thousands of other companies that make their life more complicated than it would need to be, with the same motivation. I would say people, all of us, are having a way worse time than we even know, because we don't have a somewhat sane world to compare to.
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