Yeah I've been hip to the web novel stuff for the last 5 years. The stuff has an absolute death grip on Chinese fiction, and some of it is really quite spectacular. On a whole I consider it to be a very Chinese development, but some titles get surprisingly large global readership. It's a clever modernization of the Japanese light novel industrial complex, but I think fictional literature as leisure is just not practiced enough in the West for web novels to ever have a similar type of impact.
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