WingNews logo WingNews
top | item 33963884

(no title)

quequeque | 3 years ago

Twitch has become a much lower risk more rewarding place for many creators who want to make "low effort" content in respect to edited/curated videos. Earlier this week a content creator with ~4,000-5,000 average concurrent viewers (~300th biggest by follow count) leaked his "bounty board" of advertisements he could show to his viewers, this included a $1195 "bounty" to watch a 1 minute trailer and a $7365 "bounty" to play the video game Genshin Impact for 1 hour. I find it a little wild an advertiser for a movie is willing to pay $1195/minute for 10,000 impressions (in a generous case). This is opposed to other models like youtube, where creators can make videos that wildly vary in viewership and advertisement payments. Subscriptions on twitch add another vector for streamers to make more consistent income, even when not streaming. This is likely a reason Twitch is the dominant streaming platform in America

discuss

order

maria2|3 years ago

The advertiser isn’t paying $1195 for 10,000 impressions. They’re paying for an endorsement. That’s much different than the YouTube pre-roll ad model.

Gigachad|3 years ago

There was something posted before about how low viewer count / less popular content creators have more impact on their viewers.

So 100 promoters with 1,000 fans each has more impact than 1 promoter with 100,000 fans.

floren|3 years ago

How big was the bounty for "leaking" the bounty board?

jasonwatkinspdx|3 years ago

[deleted]

deathofmurat|3 years ago

-- refresher on the guidelines - Be kind. Don't be snarky. Have curious conversation; don't cross-examine. Please don't fulminate. Please don't sneer, including at the rest of the community. Edit out swipes. Comments should get more thoughtful and substantive, not less, as a topic gets more divisive. -- https://news.ycombinator.com/newsguidelines.html

quequeque|3 years ago

>you don't get that nominal value unless you hit concurrent viewer count, and everything is calibrated such that it's basically impossible to get the advertised bag of money

This may be a bit of an overstatement on your part, especially the "They can make one tenth that if they're lucky" part. Bounties cap out at 10,000 viewers and are prorated as a % of average viewers, for a streamer with 4,000 average views hitting 10,000 is perfectly reasonable. As for "shilling for some crappy mobile game", the majority of games with bounties are fairly large ones, Fortnite and Genshin Impact were the two provided from the leaked bounty board and are by no means "crappy mobile games". The majority of games on bounty boards are from large game studios (2019 leak - League of Legends, Core, Sekiro:Shadows Die Twice; 2020 leak - Rocket Arena, Core)

I wouldn't say I'm offering any "grand theories", I'm only providing information on a live-streaming platform with 76% market share in America(this is what I mean by dominant)