[akhmatova]

The latter essentially translates to the former. They're just trying to drive the point home.

[darkwater]

Yes and no. If it's my money, if I don't spend it I will save it for another thing, so I have an incentive to spend less. I know they are trying to emulate the same incentive as a policy with that words. Personally I think that using the words "use common sense" would feel more honest.

[paulcole]

How is them being vague and not saying what they mean “driving the point home”?