I'm pretty sure you don't know what you're talking about. Carmack has been covered by multiple PR departments, sometimes simultaneously, throughout his career. Knuth literally has publishers doing that work and I don't know what you think the Nobel committee or ACM Turing Awards are for. That's their entire purpose, to promote these people for their accomplishments. It's not like they hide that. And what do you know, Bellard isn't even remotely as popular as those others. I wonder why.
guerrilla|3 years ago