[F_J_H]

Maybe the company won the deal because the CTO and CPO said "yep - we can do that in 12 weeks" whereas the competitor said "we need to confer with our building teams to estimate the full project timeline" and promptly lost the deal...

[doctor_eval]

And maybe the company will lose the next deal, or the one after that, because the customer won’t give a reference; or because they took too many shortcuts and hosed the product; or they have so much technical debt the next project fails.

That’s the problem with this kind of kick-the-can-down-the-road thinking. At some point you get to the end of the road, at which point your competitors can come and kick you.

[robertlagrant]

They'll win the next one as the cowboys' teams are tied up for a year, and all the ones after that as the cowboys lose their good employees.