[JulianRaphael]

Second the book recommendation below and can highlight one thing about having spent time on plantations myself: do NOT cut the trees. There will be folks who will tell you that by cutting the trees you will get more sunlight and hence more coffee production. I've seen first hand how hundreds of farmers (mainly in India) cut all the trees on their coffee plantation and a few years later lost most of their land due to water issues and landslides. Depending on where in the world you are, you also want to understand what companion plants (could be macadamia nut trees, banana plants, etc.) are best suited for your coffee plants.

I would not try to compete with low-quality bean production. Not sure how much land you have but you most likely don't have the resources to compete at scale. There is, however, a massive specialty coffee market and people are willing to pay good money for good coffee. So besides my recommendations above, try to find some specialty coffee producers in your region and learn from them.

[tsingy]

Thanks for the advice. It was my plan already, targeting people with more buying power is always better for businesses if you can't scale.

[pvaldes]

Macadamia is difficult unless you have the acidic soil that they prefer and warm temperature but if it works is a fine crop