[acutesoftware]

1. Lots of additional data breaches will make more users wary of using cloud apps for personal data. This will cause more power users to move to desktop / local first apps.

2. AI will improve and showcase several new cool 'tricks' but commercially it will continue to focus on guiding users to watch more ads.

3. An increase in the number of streaming media services will make the average user realize they need to pay quite a lot money to 'watch stuff' - either a new unified package will appear for a reasonable price, or piracy will increase.