At least for me there's no way you could get buy in from others either work or friend groups without native built in screen-share which only just released a month ago or so in Element I think (well, it's in beta). When I tried it out the Screenshare modal would open and you could select a window to share but you couldn't click the share button, it just wouldn't do anything (very frustrating - no error just did nothing). That was pretty underwhelming but at least it was resolved in the update a weekish later. I'm pretty sure companies would be willing to pay for Matrix if it were cheaper than Slack for example. Like you I'd prefer to see a polishing of usability over new features.
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